Many companies have a certain frame of reference when it comes to the older market, but this is falling into the stereotypical trap of what older people should be, not necessarily what they actually are.
Older people are, in fact, astute and fashionable, engaged in life and politics and with a mind-set far younger than their actual years. So it’s important to talk to them as such.
So what’s the best way to do this? A multi-faceted campaign.
1. Engage with social media. Many, many older people are on Facebook and Twitter, so chat to them, amuse them and feed them useful information and options for discussion
2. Have a sense of humour: cartoon sand silly videos make us all laugh and this does not stop when we age. It’s a great way to connect people with your brand
3. Encourage your would-be consumers to go online or call for more information. Make sure your operators are well-briefed and prepared to engage in longer conversations
4. Use content marketing to engage your audience. Tell them something new or interesting, inform them about aspects of your market they would like to know more about
5. Invite participation, whether it’s via a forum, chat room or on-line comment. Customers love to tell you what they think and you can learn a great deal.
To know more contact Mature Thinking on firstname.lastname@example.org