People over a certain age did not grow up with technology and as such, may find it more difficult to use initially and may take longer to adapt to it.
So what should you bear in mind when developing a digital product?
1. Do not patronise or and avoid stereotypes. Younger marketeers may have their own views about how older people look and behave, but older people will see themselves quite differently
2. Do not assume prior knowledge of your product or of basic functionality. Keep it simple
3. Check your design and functionality with older people to make sure that it works for them as well as the designer. Technical people tend to assume a level of ability way above that of the general public
4. Keep it as simple as possible
5. Allow users the ability to enlarge font sizes and to increase sound levels
6. Subtitle videos
7. Do not rely on using text messaging, as many older people don’t use them
8. Allow for interaction, with the ability to chat and a sense of community, as older people prefer to be sociable
9. Have a genuinely useful help section and a number to call for help
10. Allow more time for older people to use features on site
For more information, contact firstname.lastname@example.org