Expert strategists helping companies to target the older market successfully.

Expert strategists helping companies to target the older market successfully

Support and advice for staff on coping with elder care

Why target the older customer.......

Because you can't afford to ignore the impact of the ageing population on your business

In the UK, over ten million people are 65+. The over 50’s hold 80% of the wealth and are responsible for 40% of annual consumer spending, yet they currently receive only 10% of marketing focus

Mature Thinking can help you reach this powerful demographic, providing expert knowledge of the older market, combined with superior strategic thinking, to help you develop the best strategic propositions for growth.

The Essential Family Guide to Caring for Older People - the definitive guide for anyone looking after older relatives.

Services we provide


"Deborah offers clear, incisive strategic marketing advice. She is able to identify the core issues incisively and to recommend effective routes to maximise sales through innovative product and marketing strategies. Her insight is always invaluable and she strengthens the effectiveness of any company’s business."

Lord Rose, Chairman of Ocado, Ex CEO of M&S
"Deborah’s knowledge and experience has been key to many successful programmes I have launched. She is a real asset to me and to my team and I would have no hesitation in recommending her services."

Belinda Earl, Director M&S
"Deborah has worked with me across a number of strategic projects, often when we have been facing a critical moment in the business turnaround process. Deborah is a joy to work with. Professional, highly experienced, strategic and focused in delivery, she delivers in all areas of collaboration. I have no hesitation in recommending her."

James Bidwell, Co-founder
Re_Set, Chair Springwise and author Disrupt! 100 Lessons in Business Innovation
"Deborah is a supremely professional operator, who makes a significant difference to organisations."

Delyth Evans, Special Advisor to Alan Michael
"I am seriously impressed with Deborah’s in-depth grasp of the interweaving issues affecting people in later life, and the important contribution she has made to the knowledge that families need to make informed decisions. The combination of her knowledge and her communication skills have made her a major player in the elder care sector."

Tony Watts OBE, Chairman, South West Forum on AgeingMember of the Partnership Group, Age Action Alliance.
"Deborah brought unique and critical insight into the mindset and motivations of carers and older people in the UK, which elevated our thinking and added real value to our projects.  Her knowledge, professionalism, drive and adaptability has been instrumental in strengthening our success at a critical time of change."

Claire Clough Director NRS Healthcare/The Complete Care Shop

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