About

Put simply, Mature Thinking helps you reach older customers more effectively.

Mature Thinking was set up by Deborah Stone, a highly experienced consultant and marketer, who has a profound understanding of how to target the older market in order to maximise sales and profit.

With twenty five years consultancy experience and as the founder of the UK's largest one- stop shop for family carers of older people, Deborah and her team can help businesses to master the challenges they face in terms of product development, marketing and selling to this growing and complex market, as well as running effective seminars and 1-1 clinics to help staff manage their caring responsibilities.

Deborah has also written the definitive guide for families caring for older people, 'The Essential Family Guide to Caring for Older People' - available from Amazon and all good bookshops.

Clients include NRS Healthcare, The Complete Care Shop, J P Morgan, RGAx, Allianz, Credit Suisse, Morgan Stanley, BNP Paribas, Freshfields Bruckhaus Deringer, Herbert Smith, Travers Smith, the Department of Work and Pensions, Cera Care, Trinity Home Care, Re-Set and Hippychick.