Top tips to maximise in-store sales to older shoppers

·         Design the store with older people in mind

·         Give your brand a real personality for shoppers to engage with and follow this through to the product, the store layout and the staff

·         Make access easier

·         Avoid confused layouts and clutter, which can be disorientating

·         Provide help with carrying bags and parcels

·         Simplify browsing

·         Signpost properly

·         Provide seating

·         Good, relevant customer service is key. Employ experienced staff, with the patience to explain without being patronising  

·         Run savings schemes

For more information, contact hello@maturethinking.co.uk

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